WHAT IT DOES: The science says fraternal twins are no more genetically similar than two siblings born at different times. They are also no more dissimilar. That is essentially the story of these two fairway woods: Each shares technologies that make them powerful and playable in similar ways, but they serve different player types. The more compact, better-player-focused C723 and the very forgiving, wide-body E723 move through the turf and launch shots with ease thanks to a single rail running the length of the sole. Its ample heel and toe relief smooth over turf friction, and the rail’s mass (90 grams) keeps the center of gravity low to promote a high launch with less spin. Both models share variable-thickness faces with 61 cross-hatched diamond indentations behind the impact area, but the C723 utilizes a high-flexing titanium face and body while the E723 uses a high-strength maraging steel. The purpose of these indentations is to increase ball speed over a wider area of the face, helped this year by further thinning out those diamond shapes on  the heel and toe where all golfers need more help.  In short, the C723 targets elite players seeking more  speed off the face, while the E723 targets the rest of us who need more forgiveness from our fairway woods.

WHY WE LIKE IT: In addition to its aggressive titanium face, the C723’s adjustable hosel and sole weights allow for the tweaking of ball-flight trajectory and spin. Conversely, the E723 concentrates extra mass in a rear weight chip for a moment of inertia that’s 5 percent higher than last year’s model.  Read more>>